Wednesday, July 5, 2017

An Analysis of Multiple Stream Theory and Advocacy Coalition Framework: Policy Change and Australian Plain Packaging Policy



An Analysis of Multiple Stream Theory and Advocacy Coalition Framework: Policy Change and Australian Plain Packaging Policy

           
Introduction
Policy making is an intricate process. It is featured by clash and consent to get a policy changed. Policy  makers contest for time, phases, attention, responsiveness and funds to bring issues to the government strategy. Policy change is incremental, excluding those times when ‘major shifts occur’ (   True 2000; cited in Hayes 2008, 1). The ‘challenges’ to scholars is to clarify‘how policy changes over time’(Heck 2004, cited in Hayes 2008, 1).

To understand how policy changes we have taken Australia’s ‘Tobacco Plain Packaging   Act 2011’  as a case study .The Multiple Stream Theory (MST) and the Advocacy Coalition Framework (ACF) have been used as tools to understand how Plain Packaging policy came into reality after overcoming challenges.

In this paper I have introduced the case study with a brief recent history, discussed Multiple Stream Theory(MST) and convergence of its three streams in terms of plain packaging policy, presented Advocacy Coalition Framework (ACF) and its application in our Australian case. A good number of available journal articles ,relevant news reports and research works were studied which, really, were of great assistance to complete this essay.

Case Study: Tobacco control policy and ‘Tobacco Plain Packaging Act 2011’
Since tobacco products are distinctive among customer items causing early demise of so many people, Australian government found it be ‘unethical to encourage use of tobacco’ and move for legislation to stop all kinds of campaign to make Australia  the ‘healthiest country by the year 2020’ (CCV 2011,5). It was a far-reaching idea of tobacco control which received overwhelming support from health groups.

The   cases validatedthe formulation of law to reduce the rate of smoking. It was  thought that using ‘olive green packets with pictures of  diseased gums or blinded eyes’  and increased health warning on the front of  packets with larger font size  reduce  particularly smoking by youths(Thomson 2011,1).

Policy activists though that stronger federal legislation would be required   for   true policy change. So the experts described the idea as the most important national development in tobacco control  (Sweet 2010, 1) and commented that it was ‘difficult to exaggerate the importance’ of such policy reform(Casben 2010;  1).

According to ‘Tobacco Plain Packaging Act 2011’,from December 2012 all cigarettes legally retailed in Australia have been mandatory to be packaged in designated standardized packets (Davidson &Silva 2014, 1). In Australia this is popularly known as the ‘plain packaging’ policy.

Recent History of Plain packaging
In   1992 Australian Ministerial Council on Drug Strategy gave new warnings and asks for a report on plain packaging.  In   1995  advisor to (then) Australian health minister Carmen Lawrence discards the notion of plain packaging, mentioning need to search international trade and legal concerns( Chapman et al 2012,2).

After long period, in2007, a panel of researchers including Becky Freeman, Simon Chapman & Matthew Rimmer circulated the idea of ‘Plain Packaging of Tobacco Products’ on the Social Sciences Research Network. After that, in 2008, Health Minister Nicola Roxon declared formation of Preventative Health Taskforce. On 30 June 2009, Preventative Health Taskforce submitted final report to Government for consideration (Chapmanet al 2012, 3). 

In April 2010 Prime Minister Kevin Rudd declared plain packaging to be legislated (Chapman et al 2012, 7). In April 2011, Minister Nichola Roxon submitted an ‘exposure draft’ of plain packaging bill with a probable start date of 1 July 2012).It was noted that the Opposition resistance to the bill was for their ongoing receipt of   aids from tobacco companies (Andrea 2011, 1).

On 31 May 2011 Tony Abbott, the then Liberal leader (Presently Prime Minister) declared that his party would support the bill, and work with the government to guarantee the legislation is in effect (Ben 2011, 1).

Minister Roxon presented the plain packaging bill to Parliament on 6 July 2011( ABC   News 2011a ).It was passed through the Lower House on 24 August 2011( ABC News  2011b).The senate passed legislation   on 10 November 2011 with the amended start date of 1 December 2012(APH2011) because of  the changed start date the legislation reverted to the Lower House before  giving royal approval (ABC News   2011c). It was finally passed on 21 November 2011(ABC news 2011d).

The Multiple Streams Theory
The MST model traces back to 1984 when   John   Kingdon   wrote the book titled ‘Agendas, Alternatives and Public Policies’ (Maricut 2011,3; John 2003, 487).It  accepts that policy making is ‘dynamic, irrational, and unpredictable’ ( Nutley, Walter and Davis 2007; cited in Chow 2014,52) and surrounding environment is always ambiguous and complex (Pollit 2008,127).The core of the MST lies  within three streams designated by Kingdon (1995): the problem stream, the policy stream and politics stream. 

The problem stream  refers to the problems that draw everyone’s  attention including the government ( Chow 2014 ,52; Perche 2015, Lecture 10)and involves the indicators that ‘support the existence of a problem’ (Howie 2009, 1).The policy stream  is defined as a ‘policy primeval soup’ ( Kingdon 1995,116) in which policy notions and solutions are framed, improved, rejected and accepted( Chow 2014,52). The politics stream denotes ‘public opinion, election results and demands of interest group’ (Chow 2014, 52).

Kingdon(1995,20) maintains that when these three streams get together at a crucial moments, they are likely make a policy window; and clarifies that when this window unlocks, the issue turns to be a part of policy agenda and policy making steps proceed.

The link of streams becomes firm by the ‘presence of policy windows and the actions of policy entrepreneurs’ (Chow 2014, 52). Policy entrepreneurs are actors who familiarize and support their ideas on variouscircumstances, spendingtime and energy to escalate their chances of getting an idea involved on the ‘decision making agenda’( Kingdon, 1995; cited in Chow 2014,520). They   are dynamic in both the problem stream and policy stream, and they need to act when the ‘policy window opens’ ( Zahariadis 2007, cited in Chow 2014,52).

Convergence of the Three Streams to Change: Plain Packaging Policy
With the help of MST framework, we endeavor to explain how the said policy came to be identified as a problem considering the proposals for policy solution in the existing socio- political environment. At the end of this section I like to discuss the probable merging of the streams as well as the concept of ‘policy windows’ and ‘policy entrepreneurs’.

The Problem Stream
The problem stream refers to the problem that needs  attention and action from the government ( Kingdon 2003, 1980). These may come to government’s attention through feedback on current policy programs highlighting on ‘events like crises or strong indicators, such as statistics’ (Kingdon 1984, 20; cited in Chow 2014,55).

Feedback on current program: In case of drawing government attention, researchers played a vital role.  With the increasing ban on tobacco advertising worldwide the package has become the main advertising ‘vehicle’ for reaching cigarette smokers ( Weeks 2006, Cork 2004 ; cited in CCV 2011,6).

A study conducted by Wakefield,   Germaine and Durkin(2008, 420) proposed plain packaging ‘as a means to limit brand imagery’. They found that ‘plain packs with increasingly fewer brand design elements are perceived increasingly unfavorably in terms of smokers appraisals of the packs’. Theses feedbacks from researchers attracted government attention and force the government to regulate tobacco advertisement through Plain packaging policy.

Focusing events:  The AMAand Centre for Behavioral Research in Cancer pushed the government to consider report findings about the impact of plain packaging.(Chapman et al 2012, 2).  Again,  when parties to the WHO  Framework Convention on Tobacco Control(2008) adopted guidelines on advertising and package labeling and recommended the use of plain packaging , it attracted further attention of the Australian government to this policy problem.

The Policy Stream
The policy stream holds all prospective solutions to the problems offered by policy experts such as bureaucrats, analysts, researchers and politician (Howie 2009, 1; Chow 2014,56). Kingdon (1995,2003) explained all policy options as floating in  a ‘ primeval policy soup’, which are waiting to be selected.  Policy experts cluster them together and, finally the most viable options come on the agenda (Chow 2014, 56).

In our case, the people demand is clear and most of them wanted to get plain packaging implement in Australia( Chapman et al 2012). This makes sense to all experts that they have a lot to do with the policy proposal which will directly affect the existing population and next generation. 

According to Professor Daube ( 2011, cited in Thompson 2011, 1), the president of the Australian Council on Smoking and Health, there is a great deal of proof presenting that ‘glossy packs are appealing, they appeal especially to kids’. He delivered a strong motivation to consider rules and regulations aimed at reducing rate of smoking; and ultimately reducing    mortality.

Another Study sponsored by the National Health and Medical Research Council 2011explored the question of whether eliminating the color and design of packets more effective in decreasing the appeal of brands (Wakefiled et al 2011, cited in CCV 2011, 15).This study found that once packs were plain, increasing size of the front of pack health warnings from 30% to 70% or did not further reduce brand appeal.  But other research showed that plain packaging was much more effective than increasing the size of health warnings in reducing the appeal of the brand (CCV 2011,15).

Again, a study conducted by Quit Victoria and Cancer Council of Victoria in 2011 included the results of 24 Published experimental studies that examined the likely impact of plain packaging on youths and current smokers (CCV 2011, 3) which further motivated the government to continue with the policy.


The Politics Stream 
The politics stream comprises issues such as national mood, administrative or legislative costs, elections and pressure group movement ( Kingdon 1995,21). Policymakers needto ‘pay attention to the problem and be receptive to the proposed solution’ and    may complement their own opinions with their insight of the ‘national mood’ and the ‘feedback’ they get from political parties and other relevant interest groups (Carney 2013, 1).

National Mood
Australia’s competitive advantage is in its democracy and political stability and the national mood is linked to these. The national mood turned towards the legislation of ‘Tobacco Plain Packaging Act 2011’ because its effect is perceived as positive for present and future generation. Therefore,‘anti- plain packaging’ campaign by the tobacco companies was tackled by ‘pro-plain packaging’ campaign by heath groups(Chapman et al 2012) .

Election
The Rudd government unveiled the plan on 29 April 2010 on the eve of national election because the Government wanted to keep the political debate on this health issue (Emma 2010, 1). Though The Greens, Family First and Independent Senator Nick Xenophon  supported  for plain packaging, the Opposition   kept initially ‘its options open on whether it will support plain packaging’, but   condemned Mr Rudd for ‘trying to create a political distraction’( Emma 2010,2). 

Policy Windows, Policy Entrepreneurs and Convergence Process
Policy entrepreneurs try to combine the three streams and put onward their agenda to policy makers (Kingdon 1995, cited Chow 2014,57) to make a change in policy. Though there are evidence that government act as policy entrepreneurs (Young, Shepley and Song 2010, cited in Chow 2014, 57), in our case both the medical scholars and the Preventative Health Taskforce acted as policy entrepreneurs who worked jointly to merge all the three streams successfully.

Medical scholars under the banner of Australian Medical Association and Cancer Council of Australia and Preventative Health Taskforce had gone through the process of government attention in the problem stream by releasing results of research which ultimately increasedpublic support( Chapman et al 2012,12). They succeeded to merge all the streams when the policy window was opened because people supported the policy after release of research result.( Chapman 2012, 12).Figure 1 summarizes the policy change process in our case.

Figure1: Multiple stream and Plain Packaging policy in Australia
 



Strengths of MST:
Kingdon’s MST  is an enriched form of the Garbage Can Model of organizational choices developed  by  Cohen,  March,  and  Olsen  in  1972  (Parsons 1995,  192cited in Chow 2014, 52-53).  This  model wasframed for a pluralist background with many actors, aims, and outlooks, and it contributed to theelementary understanding of how decisions are taken in a confusingsituation (Turpin & Marais, 2004; cited Chow 2014, 53). The  MSToutspreads this idea to the state level  and  clarifies  how  and  why  ‘certain  policy  issues  move  onto  a  government’s  agenda while others do not’ (Sabatier, 1999; cited in Chow 2014, 53 ).

The theory clarified the process of policy change that adjusted some features of rationalism; while discarding the outdated ‘problem-solving and incremental models of policy formation’ (Chow 2014, 53).

In  addition  to  giving  an  substitute  framework  that  can  accommodate  ‘ambiguity  in  the  policymaking process’  (John  1998, 173),  the  goal of MST is   to  scrutinize  three  issues:  ‘a)  how policymakers’ attention is captured; b) how problems are formed; and c) the problem-solution matching process’ ( Chow 2014, 53).    

Weaknesses of MST
Kingdondid not attempt to test the theory outside the USA (Sabatier, 1999). In its present form, the MST is not comprehensively ready to ‘accommodate Eastern politics’ ( Chow2014, 53) .Critically, the political background USA  varies from that  in  the   other parts of the world including Australia  due todissimilarities  in  culture,  history,  and  political  thought.
Further, the MST did not necessarilyadmit the importance of media effects, including the social media (Stout & Stevens 2000, cited in Chow 2014, 53).  This is unsafe forthe MST because policy entrepreneurs may ‘manipulate stream development’ by cautiouslyhandling the media (Shanahan, McBeth, Hathaway, &Arnell, 2008 cited in Chow 2014, 53).   

More recent pointscounter to the MSF are whether the streams remainreally independent or not (Sabatier, 1999; cited in Chow 2014, 53). This is tough to confirm, given the ever -shifting and ‘ambiguous nature of reality’ (Robinson & Eller 2010; cited in Chow 2014, 53). 

The Advocacy Coalition Framework and Plain Packaging Policy
The Advocacy Coalition Framework (ACF) was developed by Paul Sabatier and Hank Jenkins-Smith in 1988. It is ‘best served as lens to understand and explain belief and policy change’ when there is conflict between different actors of certain levels of government, interest groups, research organizations orthe media (Hoppe and Peterse 1993, cited in Weible and Sabatier2007 ,123) Supporters of this theory believe that ‘policy change happens through coordinated activity among individuals with the same core policy beliefs’ (  Stachowiak 2013,9 ).

We need to explain the components in ACF flow diagram (Figure 2) and then analyze how these components affect policy change. Now we are going to use our case study ‘Plain Packaging Policy’ where ACF will be applied  to understand  how policy changes.

Structure of the ACF:


Figure2: Diagram of the Advocacy Coalition Framework (Source: Sabatier and Jenkins- Smith,1999; Weible and Sabatier 2007,124)


Usually, policy making happens in a policy subsystem, which is ‘a policy area that is geographically bounded and encompasses policy participants’ from all stagesof state and non- state actors (Weible& Sabatier 2007,124-25). Within a policy subsystem policy actors ‘coordinate behavior with allies in advocacy coalitions to influence policy’ (Weible& Sabatier 2007, 25).

The policy subsystems are fixed within and affected by wider social perspectives;and the ACF clusters the wide societal situations into two groups:‘relatively stable parameters and external events’ (Weible& Sabatier 2007). In the pages below, we are going to discuss the three main components of Figure 1. First we explain ‘the relatively stable parameters’ then describe policy subsystems and finally illustrate external events briefly.


Table 1: Summary of the Application of ACF to ‘Plain Packaging’
ACF Components
Plain Packaging of Tobacco Products
Relatively Stable parameters
Basic Attribute of the Problem Area

Basic distribution of natural resources

Fundamental cultural values and social structure

Basic Constitutional Structure



Health hazard due to smoking

Taxation on tobacco, donation to political parties by tobacco companies
Health cautious and demand for plain packaging

Federalism, independent judiciary, Westminster system of responsible government, Bicameral parliament
Policy Subsystem
Territorial scope

Substantial Scope

Policy Participants


Entire Australia

Tobacco control policy
Commonwealth Government, The Parliament,Opposition Parties, Ministry of Health, Ministry of Law and Justice, Department of Health, Cancer Council of Australia, Cancer Council of Victoria, Tobacco Companies, The High Court, Retailers Association, Medical Professors, Research Institutes, Preventative Health Taskforce, Senate Committees, mass media, people
Belief System
Deep Core Beliefs

Policy Core Beliefs

Secondary Beliefs

Neo socio-cultural beliefs ,

Pro-plain packaging beliefs and anti –plain packaging  beliefs

Specific policy proposals recommending plain   packaging

Advocacy Coalitions
Pro-plain packaging Vs Anti –plain packaging coalitions
Policy Broker
The Opposition Party Leader , who primary criticized the policy but finally came to support the government (though not active as desired) , The High Court
Resources
Research information
Venues
Cancer Council Australia, High Court, Federal Legislature, Federal Government Decision, State –run Media like ABC News
Mechanisms of Policy Change
Accumulation of Evidence

Hurting Stalemate


External Shock

Research findings showing the positive effects of plain packaging

The conflict between the health organizations and tobacco industries

Growth of people’s demand for plain packaging after publication of Health Taskforce’s report


(Note:Based on Sabatier et al 2003,Weible&Sabatier 2004,Weible &Sabatier 2007, 125)



Relatively Stable Parameters
The upper left box of Figure 1 shows four relatively stable parameters (Sabatier and Jenkins-Smith 1999, cited in Weible and Sabatier 2007, 125); which are steady over long span of time, build the ‘nature of the problem’, develop the rules and processes for changing policy and extensively form the values that notify policy makers (Weible and Sabatier 2007, 125).

In the ‘Plain Packaging’ context the basic attribute of the problem is persisting health hazard due to smoking, particularly among the young people who are easily attracted by the glossy cigarette packets(Thomson 2011,1) The second parameter is concerned with the taxation policy on tobacco which had been a major source of revenue for the government and donation given the tobacco companies to political parties to get policy supports (Andrea 2011, 1).

The third parameter is concerned with diverse socio-cultural setting of Australia with strong cultural valueswhere most people were in favor of plain packaging. Here there is clash between the individual rights and the social interest.

The fourth parameter refers to constitutional structure of Australia and it is featured by federalism, independent judiciary, Westminster system of responsible government andbicameral parliament (The Australian Constitution, 1900). In the ‘plain packaging’ policy issue all these organs were active but took much time to come to an ultimate decision. 

Policy Subsystem
A policy subsystem is defined by its territorial limit, a fundamental issue and by numerous policy participants from different levels of government, diverse interest groups, media and research organizations( Weible and Sabtier 2007, 126). To affect policy, policy participants continue their contribution over long period of time to confirm their goals are achieved ( Sabatier and Jenkin-Smith1993;Cited in Weible and Sabatier 2007,126).

For the ‘PlainPackaging’  issue involves a large number of policy participants who try to influence the decision. The policy participants include the Commonwealth Government, The Parliament, Opposition Parties, Ministry of Health, Ministry of Law and Justice, Department of Health, Cancer Council of Australia, Cancer Council of Victoria , National Health and Medical Research Council ,the High Court, Preventative Health Taskforce, tobacco companies, retailers associations, medical professors, research institutes, , senate committees,   media and common people.


Model of the Individual
The ACF assumes that individuals are reasonably inspired but are ‘bounded by their imperfect ability’ to study about aintricate world of   policymaking ( Simon 1985;cited in Weible and Sabatier 2007).They tend to ‘filter or ignore information’ that encounters their beliefs and readily receiveevidences that strengthen their beliefs(Weible and Sabatier 2007, 127).

The ACF adopts that individuals have three-tiered belief system. On the top tier aredeep core beliefs which are ‘normative/fundamental beliefs that span multiple policy systems and are very resistant to change’ (Weible and Sabatier 2007,127).

In the middle tier are policy core beliefs which are of ‘moderate scope’ ( Weible,Sabatier & McQueen 2009, 122 )  They are ‘empirical beliefs’ that span a whole policy process ;  are ‘resistant to change’ but  more flexible   than deep core beliefs(Weible and Sabatier 2007, 127).

At the last tier are secondary beliefs   which are more     ‘narrow in scope’, and more ‘empirically based’ compared to policy core beliefs (Weible,Sabatier & McQueen 2009, 123). The ACF forecasts that secondary beliefs are the most probable to ‘change over time’ compared to policy core or deep core beliefs (Weible,Sabatier & McQueen 2009, 123). Secondary beliefs comprise policy participants’ likings for ‘specific government tools’ for reaching goals (Weible and Sabatier 2007,128).

Advocacy Coalitions
The victory of policy participants depends on their capacity to convert their policy core beliefs into real policy. To increase their probabilities for success, policy participants try to find out partners with same policy core beliefs and coordinate their activities with these partners in advocacy coalitions (Weible and Sabatier2007,128).Hence , advocacy coalitions consist of‘policy participants that both (1)share similar policy core beliefs and (2)engage in nontrivial degree of coordination’( Sabatier and Jenkins-Smith 1999,;cited in Weible and Sabatier 2007,128).

In ‘Plain Packaging’ policy of we get evidence of mainly two advocacy coalitions. One coalition is a ‘Pro-Plain Packs’ coalition and the other is ‘Anti-Plain Packs’ coalition (Chapman et al 2012, 6). The ‘Pro-Plain Packs’ coalition consists of Cancer Council of Australia, Cancer Council of Victoria, Medical Professors, Action on Smoking and Health(Australia) , National Health and Medical Research Council, Preventative health Taskforce,  and different ‘Health Groups’ working active in Australia ( Chapman et al 2012, 6) . Whereas, the ‘Anti- Plain Packs’ coalitionconsists of British American Tobacco, Philip Morris, Imperial Tobacco, Alliance of Australian Retailers and Institute of Public Affairs ,a right wing ‘think-tank’( Chapman et al 2012,6).

We see that these two coalitions vie for long more than a decade to establish their respective policy core beliefs into actual policy and finally the ‘Pro-Plain Packs’ wins to influence the government and the parliamentlegislate ‘The Tobacco Plain Packaging Act 2011’.

Policy Brokers
In competitive policy subsystems, policy differences between advocacy coalitions are ‘mediated’ by policy brokers to find rational ‘compromise among hostile coalitions’ (Weible and Sabatier 2007, 128). Policies brokers are generally trustworthy to both coalitions and have some decision making power ( Weible and Sabatier 2007,128).

In our context, the High Court of Australia can be considered as the Policy Broker because the on10 Nov 2011   British American Tobacco confirmed proceedings in the High Court challenging the law and on Dec 2011 Imperial Tobacco initiated proceedings in Australia's High Court to test the validity of the law (Chapman 2012, 15), though the writs were discarded by the court finally.

Venues
Venues are prospective ‘arenas’ within which participants have the chance to influence policy; and participants spend much time searching for an ‘arena’ where they have ‘competitive advantage’ (Weible and Sabatier 2007, 129). For instance, in our case, the tobacco companies tried to influence view of decision makers primarily through the legislature(particularly Oppositionparty by giving ‘donation’) (Andrea 2011, 1) and finally though the High Court through writ petitions (Chapman et al 2012, 15).

Mechanisms of Policy Change
The ACF identifies three mechanisms of policy change, either it is major or minor: (1) external shocks, (2) hurting stalemate, and (3) accumulation of scientific and technological evidence via policy oriented learning (Sabatier and Jenkins- Smith 1999, cited in Weible and Sabatier 2007, 130). However, Policy change mostly happens due to ‘external shocks’ and ‘policy -oriented learning’ ( Perche 2015, Lecture 10).

External shocks consist of extensive changes in socioeconomic backgrounds, public belief, ‘governing coalitions’ and new subsystems which may bring change in a subsystem by flowing and increasing funds, inclining the influence and authority of coalitions, and ‘changing beliefs’ (Weible,Sabatier & McQueen 2009, 123).

Policy-oriented learning is defined as comparatively continuing changes of ‘thought’ that come from ‘experience and/or new information’ and that are concerned with the achievement or modification of policy goals (Sabatier & Jenkins- Smith, 1999, p. 123; cited in Weible,Sabatier & McQueen 2009, 123).Here the role of experts /practitioners is prevalent, influence of new scientific knowledge is mostly evident  and always think where experts group and professionals would fit in( Perche 2015, Lecture 10).

In our case, we see from Hammond’s (2010, cited in CCV 2011, 13)   review of evidence that provided new information. It   presented that there are three fundamental benefits of plain packaging:  growing success of health cautions, decreasing false views about cigarettes and falling brand appeal exclusively among youths(CCV 2011, 13).

Further, the plain packaging were among the  recommendations of the Preventative Health Taskforce, which handed over its findings to the government in  September  2010 ( Emma 2010, 1 which enriched   policy- oriented learning  in the case of plain packaging policy.


We have seen that ACF has given a ‘good lens’ to understand belief and policy change of tobacco plain packaging in Australia. To review the usefulness of ACF we conclude this section with an analysis of its strengths and weaknesses.

Strengths
1. The ACF is ‘healthy alternative’ to the phases of ‘heuristic’ because it has causal suppositions, empirically testable proposition, an explicit role of information, an clear model of individual, and ‘multiple interaction cycle involving hundreds of actors’(Sabatier and Jenkins- Smith 1993;Cited in Weible& Sabatier 2007,131-32).

2. It is a ‘good comparative lens’ (Ostrom 1999; cited in Weible& Sabatier)and highlights the extent and  feature of ‘political conflict’( Weible&Sabatier 2007, 132)  . The ACF   reveals feeble links in a belief system that is vulnerable over long period of time to change from the ‘accumulation of counterevidence’, which may help coalitions and policy brokers tactically attain their objectives or negotiate combined‘decisions’ (Wieble& Sabatier 2007, 132).

3. The ACF inspires academics to observe policy making as ‘conflicts among advocacy coalitions’ and gives a new means of gathering the ‘hundreds of actors’ trying to change policy (Weible&  Sabatier 2007,132). Ithas a substantial role of scientific and technical information in policy and political disagreements ( Weible& Sabatier 2007,132)  and  appropriate to ‘different governing structure, cultural –societies, and policy areas’( Weible& Sabatier 2007, 132).

Weaknesses
1. The ACF is difficult to apply because it takes more than a decade to understand political conflict and policy change and usually ‘involves questionnaire and interview data’ which is both ‘time-consuming and costly’ ( Weible&Sabatier 2007,132).

2.  It losses certain utility in policy subsystems when there is no clear coalitions( May 1989 ; Cited in Weible and Sabatier 2007,132) or in the case of only one leading advocacy coalition( Stewart 1991;cited in Weible and Sabatier 2007,132).
3. Further , the   shared beliefs in ACF  are not sufficient to overcome the lure of ‘free ride’ on the works of other ‘coalition members’ (Schlager and Blomquist 1995; cited in Weible and Sabtier 2007,132); and cannot determine the minimum degree of coordinated behavior needed to clarify coalitions, nor even the effect of cross –coalition conversations on policy subsystem consequences (Weible and Sabatier 2015, 132).


Who are most responsible?
From the analysis above we come to know that in ‘plain packaging’ case the most important actors of policy change were health professionals and researchers who substantiated the change by motivating the government, involving media and building people consensus in favor of plain packaging. On the contrary, the other important actors were tobacco companies who acted as a pressure group and kept threatening the government that they would take the issue to the High Court; but failed finally. However, in every stage the government had the key position to decide and all other actors moved around it.

Conclusion:
Change is a keyportion of our lives, whether it is change in businesses,  health care or social policies; and sometimes major shocks are required to bring about a change (Cerna 2013, 3). It is composed of beliefs and priorities of policy actors from multiple socio-political sectors. Issues like plain packaging and theories like the MST and the ACF would remain open to analyze further to see how policy changes.


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“Cigarette plain packaging laws pass Parliament”,ABC News 21 November 2011, viewed 10 June2015,<http://www.abc.net.au/news/2011-11-21/cig-plain-packaging-laws-pass/3684374>



Casben L (2010) ‘Tobacco Companies rally against plain packaging’,ABC News, Sydney 2010:29 April, viewed 10 June 2015, < http://www.abc.net.au/news/stories/2010/04/29/2885343.htm?section=business>


Sinclair Davidson&Ashton de Silva (2014)The Plain Truth about Plain Packaging:An Econometric Analysis of the Australian 2011 Tobacco Plain Packaging Act , viewed 11 June 2015,< http://press.anu.edu.au/apps/bookworm>

The research work was done at Macquarie University, Australia,  in 2015. 

 

S M Mehedi Hasan                                                                                                                  Upazila Nirbahi Officer                                                                                          
Kishoreganj, Nilphamari                                                                             smmehedi36@gmail.com

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